| Does your company ever have a stand at an event or Trade Show? If so, you will be familiar with the rigours of getting potential customers to stop for a chat. Most of them smile and walk on, or even pretend not to have seen you so they don’t have to make eye contact and they can keep walking. Regular stand attendees all know that if you can just get them talking, even for a few seconds, then very often you can get their interest and create the desire to learn more about your product. So, how do you get them to stop? Well, there are many “tricks” which seasoned sales people have developed over the years, most of them involving offering them something like pens, branded stress balls, small cuddly toys, the list goes on and on. However, these can be quite expensive and we all know that some people just go to the shows to see what “goodies” they can collect. The problem is, it’s difficult to sort the wheat from the chaff, so we go on and on, giving away our hard earned profit in the shape of “goodies” in the hope we may hook a customer. There is a cheaper way – Offer them a hot or cold drink! This is a sure way to get their attention, as if they have to purchase drinks at a show it is very expensive for them, and here you are giving them one for Free! You have broken the ice and are now in control and have them for the time that it takes them to have their drink – a hot one is even better as it has to cool a little before they can drink it. If you are a businessman, your first thoughts will be, “There’s still a cost. How much will that cost me?” Well, you can hire or a hot and cold water cooler from Water Cooler World for less than the price of a cup of coffee a day and the in-cup drinks including cappuccino, mocha, chocolate, coffee, tea and soup are about 10p each. These are all branded drinks from Cadbury, Nescafe, Typhoo and Knorr and are a long way from the in -cup drinks of yesteryear and taste superb. You can also have your “Show” cooler branded with your own logo and colours to make it part of the stand and once you have it you can use it again and again for many years to come. All you will have to purchase are the in-cup drinks at 10p each and the large water bottles as and when you need them. It’s worked for others and is much more cost effective than other “give aways” that have to constantly be replenished. Want to know more? Then give Water Cooler World a ring on 01691 688999 and see how it can work for you. |
